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The present is important, but to grow, firms need to develop insights into emerging customer needs and the technologies to address them as well as exploring alternative development paths that manage any inherent risks in pursuing innovative initiatives.

If you consider Booz Allen Hamilton’s annual study of the world’s largest corporate R&D budgets, it is well documented that the best overall performers distinguish themselves not by the money they spend on NPD but by the capabilities they demonstrate in ideation, project selection, development or commercialisation. Interestingly however, for all their diverse backgrounds and areas of interest, they still have one thing in common and that is their focus on building multi-functional, company-wide capabilities to provide sustainable competitive advantage.

Dr Paap draws on over 30 years experience managing consulting projects worldwide in the areas of product development, strategic alliances, technology management and competitive intelligence. He believes that the key to good planning is to really understand the factors affecting technology investment decisions.

This is the subject area that Jay will be tackling as he helps delegates to create their own robust and future-proof technology strategies to convert vision into action. This involves learning how to: Anticipate customer needs; Understand and predict disruptive technologies; Develop strategies for technology innovation; Build technology and product roadmaps to guide innovative developments; Scout for and source critical technologies; and, Develop a balanced technology portfolio.

Customer Driven Technology Strategies will be held on 27-28 March 2007 at Marriott Heathrow, London.

www.pure-insight.com/conferences/technology