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Subcon Builds Routes to Many Markets in One Go
01 Jul 2003
According to Stockport-based Mini Gears, around 20-25% of its business has come from exhibiting at the Subcon show, which is one of Europe's leading subcontract engineering exhibitions (www.subconshow.co.uk). Mini Gears has been at every event since 1994 and has already booked its stand for the next show, 19 to 22 April 2004, NEC Birmingham.
Mini Gears specialises in the manufacture of all kinds of gears and racks and is currently expanding its ground gears section for high-speed applications. The diversity of the company's customer base makes for a marketing challenge. But according to marketing manager, Helen Lewthwaite: "We cover so many markets it is difficult to target all the possible sources of business. The beauty of Subcon is that we can reach a lot of different markets in one hit."
As a direct result of an enquiry at the last Subcon show, the company moved into a completely new market sector and is now a major supplier of racks and pinions to the stairlift industry.
www.minigears.co.uk
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