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Subcon boosts enquiries for Arterial
23 Jul 2008
Arterial’s Sales and Marketing Director David Ross says that exhibiting at Subcon 2008 has led to a flurry of enquiries from top level aerospace customers. He adds that the company is ideally placed to make the most of these enquiries following a £600,000 investment in machine tools over the past year and its recent AS9100 accreditation.
“We were extremely busy for the three days at Subcon. There was an encouraging interest in the stand and everyone who visited and said that we would get an enquiry was true to their word,” says Mr Ross. A plasma screen display on the stand was particularly effective in showing what the company can do. “It’s one thing to see a part in a cabinet, but it is quite another thing to be able to see a film of a machine making it. People could watch our factory in operation and could see for themselves the cleanliness of our shop.”
He explained that the investment programme has taken the company from milling and turning on simple machines with a lot of second operation work, to the situation now where sub-spindles, live tooling and multi-axis turning and milling machines result in finished products coming off the machine in one operation. “The benefit for the customer is lower costs and shorter lead times,” says Mr Ross.
Mr Ross added that the company has also made significant investments in achieving its AS 9100 status – beefing up its control and traceability systems – and that has opened up new opportunities in the aerospace industry.
“ Doors are open to us now that would not have been before. When we started we had targeted the aerospace industry but were unable to break into it in any significant way because we didn’t have the approvals. Now it is a major part of our business.”
The other thing that he thinks is important for the company is the way that it has rebranded and presented itself to the market. The Logo was developed in partnership with Cre8ive Wisdom and depicts a flexible approach – emphasising that the company is mercurial in structure and can adapt to customer needs.
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