Borough increases moulding capacity
The chrome plating specialist is also now becoming a moulder parts expert
Southend-based chrome plating specialist Borough Ltd has increased its capacity with the arrival of a further new ENGEL e-motion 300, injection moulding machine.
Although renowned for its innovation and ability to chrome plate plastic components for the automotive industry, the firm has found that demand for moulded parts has grown in recent months.
David Coombes, managing director, Borough Ltd, said: “The performance of the global automotive industry, particularly the likes of Jaguar Land Rover, BMW and Toyota, puts pressure on the supply chain to perform and requires all of us to improve our service delivery.”
“This latest investment recognises the need for us to deliver the same high quality chrome-plated plastic components on which our reputation is built, just faster and in greater numbers. Although demand has risen for both noble chrome and satin finishes, we see future growth in undertaking more of the moulding ourselves, given our experience of the quality expectations of the automotive industry. “
He added that more machines not only increases the firm’s capacity, but also helps improve its efficiency, key to meeting the rising demands of its clients.
Borough is recognised as one the world’s leading chrome-platers of plastic components, but for many years has plated the components supplied by other injection moulders.
The machine means that Borough now moulds a high proportion of its own parts, which actually suits the firm even better because plating plastic with chrome requires special consideration of how the component is designed and moulded.