Design skills on display
Pallet Sign from Fripp Design and Research uses previously unused selling space to create sales opportunities for retailers and manufacturers, as well as smartening up in-store pallet displays
Fripp Design and Research, has designed and developed a new point of sale system to promote products currently displayed on pallets.
Fripp, a leading product design, research and business consultancies, saw an opportunity to apply its skills to improve the profitability of retailers and developed Pallet Sign, with the help of CHEP, a global leader in pallet and container pooling services. It uses the previously unused space on the side of pallets to promote goods in-store using a simple but effective point of sale (POS) strip which clips onto a pallet.
Steve Roberts, director at Fripp Design and Research explains: ‘Many retailers use pallets to display fast moving goods to save time and avoid the risk of damaging them. We recognised that the problem with pallets is that they can look unsightly in-store and product packaging is not always designed to sell the benefits of the individual products for sale. Pallet Sign hides pallets from view, as well as providing retailers and manufacturers with a vital POS sales tool to help them promote products to customers.’
Pallet Sign can be retrofitted onto any pallet and uses a lightweight chassis to create a cleaner, smarter in-store display, which is both durable and waterproof. In addition, the innovative product adjusts to fit in with the environment and can be wrapped around single sides, multiple sides or entire pallets to maximise the shelf impact of individual products.
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